Insiders Guide to the Macy's Thanksgiving Day Parade

In 2023 this will be my 7th year in the Macy’s Thanksgiving Day Parade as a Float Escort. Sharing some of the most frequently asked questions I get every year.

For more details about the Macy’s Parade itself including lineup, parade route, and more specific questions, head over to Macy’s Thanksgiving Day Parade website.

Floats Through the Years:

2015 - Ghirardelli

2016 - Ocean Spray Cranberry

2017: Santa’s Sleigh

2018: Nickelodeon - Shimmer & Shine

2019: Hallmark Channel - Heartwarming Holiday Countdown

2020: COVID

2021: Preggers with Baby Boy

2022: Lego - The Brick Changer


Most Common Questions I Get Asked:

1.) How’d you get into the Macy’s Thanksgiving Day Parade?

There’s two ways of going about this.

1.) You have to be an employee of Macy’s or Bloomingdales.

2.) You have to be sponsored by someone who works at Macy’s or Bloomingdales. I was actually sponsored by a Macy’s employee from a woman that attended one of our Women Who Brunch events years ago. She sponsored me for a few years and then I continued to ask my float captains to sponsor me.

You can read more about Macy’s Parade Policies & Statement here:

Since it began in 1924, participants have been Macy's colleagues, their families & friends or others who have a relationship with the Parade’s elements and/or partners. This participation policy still exists today. With the exception of invited performing talent (i.e., marching bands, celebrities, singers, etc.), aspiring participants must fall under one of these categories & be approved via application granted by the Macy's Parade Office.


2.) Where’s the best place to watch the parade in NYC?

Hotel-wise - You’re going to definitely be spending a pretty penny to watch the parade from the comfort of your hotel room on the parade route. Upwards of over a $1,000+ per night. I have no specific hotel recommendations except explore the parade route and look for hotels that way.

To watch the parade, I highly recommend watching it around Central Park West. The start of the parade kicks off at the Museum of Natural History and the crowd is significantly less crowded at the start of the parade. When you get to around 59th & 6th Ave, it only gets crazy from there. Get a good spot in the park is my recommendation.


3.) How early do you have to be there?

Depends on the float assignment, earlier like 5:30am if I’m in the beginning of the parade, a tad later if I’m in the second half of the parade lineup.

Everyone meets and gets ready at The New Yorker on 8th and 34th Street. It’s really fun to see everyone at the beginning and end of the parade there.


Other Cool Facts:

⚜️ There’s 3x “Main” Positions in the parade. Balloon Handler, Float Escort, and Clowns.

I’ve always wanted to do a balloon, BUT Float Escort is the easiest position. Clowns have to go to a clown school and balloon handlers have to practice walking and deflating the balloons a few weekends out leading up to the parade. Floats you just show up and get dressed! :)

⚜️ Each year you get a commemorative pin and a particapation pin. I’ve been collecting mine on my Macy’s bear that I bought at my first parade.

⚜️ Rumor has it that performing artists don’t get paid to be there. This is because it’s strictly PR for them. Typically an artist is launching a new song or Christmas album which seems to be the case from what I’ve seen on my floats.

⚜️ You can buy special Macy’s Thanksgiving Day Parade merchandise in Macy’s on 34th St. or online here.


Big Revel! This Year I’ll be on the: ⚜️Celebration Gator: Louisiana Office of Tourism⚜️

( 🙏 Silently praying I get some beignets and chicory coffee 🙏 )

See you on Turkey Day friends! 🦃

*And let me know if the comments if there’s a specific questions you have that I can try to help answer.

Holiday Foodie Gift Guide 2022

Happy Holidays Fellow Foodies!

How’s your 2022 been so far? For me, this year has been filled with some of the best food events from covering new products and brands at Speciality Food Association - Summer Fancy Food in NYC, ExpoEast in Philly, and New York City Wine and Food Fest (NYCWFF); to interviewing 21 epic women in food and business on our Brunch & Learn Podcast.

This foodie holiday gift guide covers a little bit of everything for the food lover in yourself or family. Every year we include women owned food businesses, and this year we’re including must have cookbooks, gift sets, and kitchen gadgets.

Most products can easily be found in our Amazon Storefront (both current and past gift guides), or have linked them below!

Happy Holidays Foodies!

*chef’s kiss* - Nicole


Support & Shop - Women-Owned

  • Fly by Jing - Fly By Jing's is 100% all-natural and non-GMO fire Sichuan sauces and spices. Founded in 2018, Jing was inspired by her hometown flavors of Chengdu. Servings up Sichuan Chili Crisp, Zhong Sauce, and Pork Soup Dumplings as some pantry staple you must have.

  • Challah Dolly - NYC's favorite challah bread, created in Los Angeles. Dolly is reimagining traditional Jewish bread as a cool, modern, and necessary staple.

  • Happy Grub - Created for Parents by Parents. Squeezable Instant Pancake Mix kids love. Organic & Natural ingredients. Banana, Apple, Whole Wheat, & Buttermilk. Ashley Davies, the Founder of Happy Grub was a guest on our Brunch & Learn Podcast this year; we talked favorite flavors, stories behind the characters, and family meals. Take a listen to her episode here.

  • Jamie’s Farm New York - Granola with creative flavors and farm fresh ingredients Flavors include vanilla bean with sour cherries, chai streusel, and a collab with Partners Coffee on Coffee Soil Crunch.

  • Revival Foods - Craft Almond Butters - Founded by Rachel Klein, she buys straight from the farmer, using the freshest almonds that are dry roasted to perfection, and then ground into glorious butter for your tasting pleasure. My personal favorite flavor Raw Cacao Coconut.

  • Omsom - Japanese, Korean & Chinese classic sauces, aromatics, & seasoning for an authentic taste. Vanessa + Kim Pham, the sisters are the co-founders behind Omsom. Daughters of Vietnamese refugees, who grew up at their family’s kitchen counter, watching their Mẹ cook Viet dinners from scratch every night.

  • The Sister Yard - Unique recipe their Coconut Cold Brew combines sustainably-sourced coffee beans with 100% pure coconut water and fair-trade toasted coconut. Founded by two sisters born in Venezuela who called Miami home for 12 years before making the big move to New York City.

  • Queen Majesty Hot Sauce - Founded by New York local Erica Diehl, started in 2013 these hot sauces are vegan, organic and made without sugar or preservatives. Her hot sauces have been on the hot wing talk show “Hot Ones”. And flavors include: Scotch Bonnet & Ginger Hot Sauce, Jalapeño Tequila & Lime Hot Sauce, and Red Habanero & Black Coffee Hot Sauce.

  • Maie - Perfectly portioned wines, single serving, from Jaclyn Johnson & Neha Kumar delivered straight to your door. Sourcing the highest quality grapes from California.


2022 Cookbooks

  • The Cocktail Snob’s - Free Spirit Cocktails - Collection of 40 zero-alcohol recipes, easy-to-make drinks without the hangover. Author is Camille Wilson, a wonderful internet friend and guest on our veteran guest on our Brunch & Learn Podcast. Check out here new & first book and take a listen to her podcast episode here.

  • Home is Where the Eggs Are - Molly Yeh - Home Is Where the Eggs Are is a beautiful, intimate book full of food that’s best enjoyed in the comfort of sweatpants and third-day hair, by a beloved Food Network host and new mom living on a sugar beet farm in East Grand Forks, MN.

  • Brunch with Babs - Barbara Castello - If there was any food celebrity I’d like to meet it would be fellow brunch lover Babs. Her instagram is my favorite, her party and life hacks are next level. This one is on our wish list. The cookbook covers all of the holiday recipes and motherly advice you need to make every celebration special.

  • Cook This Book - Molly Baz - Molly Baz is an American chef and food writer. She was a senior food editor at Bon Appétit magazine and appeared frequently in videos for the magazine's YouTube channel before leaving in 2020. Her cookbook is a staple, with simple yet delicious recipes. Her Poached Chicken over Brothy Rice with Cilantro Scallion Sauce is my go-to, warm and an extremely comforting dish.

  • GILMORE GIRL FANS - There’s two great cookbooks out there: Eat Like a Gilmore by Kristi Carlson and Gilmore Girls: The Official Cookbook by Elena Craig - Coffee, muffins, Santa pancakes, and Luke’s Diner dishes…sign me up.

  • Eating Out Loud - Eden Grinshpan - Eden is a chef, food personality, current host of Top Chef Canada. This cookbook is a playful new take on Middle Eastern cuisine with more than 100 fresh, flavorful recipes. The Sesame Schnitzel Sandwich with Harissa Honey and Tartar Slaw is my FAVORITE dish to make out of this cookbook.


Food Gift Sets

  • Knack Shops - Let’s Do Brunch Gift Set or Sunday Morning Pancakes - Savor the sleepy Sunday morning ritual of pancakes and coffee with is brunch gift set. Includes cookbook Let's Brunch by Belinda Smith-Sullivan, Belle Epicurean Classic Blueberry Scone Mix, Chicago French Press coffee, and Girl Meets Dirt preserves.

  • Small Packages - In case you missed it, on the Brunch and Learn Podcast we interviewed Small Packages CEO Julie Schechter on the “Power of Gift Giving”. Not only do they have a great selection of curated gift and care packages for any occasion but they are launching this fall a Women in Food box.

    The box comes in two sizes: $55 and $110. As long as you order by December 14th, it will arrive in time for Christmas! The box features some of our favorite women-owned brands: Brightland, Fly by Jing, and Omsom.

  • Stonewall Kitchen - Brunch Gift Basket - A variety of tasty treats to enjoy in a beautifully crafted Nantucket-style basket. It’s the perfect brunch set - with scone mix, Bloody Mary mixers, pancake mix, syrups, and jams. Sign me us for their Mimosa Jam!

  • Mantry - Food subscription-based gifts for men, comes in 1-, 3-, or 6-month options.


Gadgets for the Kitchen

  • Plant Terrarium with Wooden Stand - Retro wooden plant propagation station glass for your kitchen, perfect for growing houseplants.

  • East Fork Pottery - Wide variety of home goods, pottery, plates, mugs, cookware, and more. Beautiful, Durable, Stoneware Made In Blue Ridge Mountains.

  • Hadley & Bennet Knife Set - Best known for their epic aprons (and woman-owned), H&B recently launched this year a new knife set, durable and beautifully designed for both the home and professional chef.

  • Papaya - Resuseable Paper Towels -The Reusable Paper Towel that replaces 17 rolls. Proving size doesn’t matter after all. All Natural. 100% Compostable.

  • Joseph Joseph Cutting Board - Folio™ makes the food-prep process more efficient and enjoyable. The chopping board set includes four color-coded boards with knife-friendly, textured surfaces and non-slip grip feet for safer slicing, chopping and dicing.


Explore Previous Year’s Guides

Women Owned Specialty Food Brands & Products

It’s no surprise that we here at Women Who Brunch love supporting women owned businesses and entrepreneurs. From our Brunch & Learn podcast where we interview female founders to our events where we’ve had some amazing guest speakers from Time, Buzzfeed, Google, Tinted, and more.

We’d like to use this space to highlight some great women-owned companies in the food and CPG space. Some of our favorites are below and hope to continue to grow this list. Feel free to share your favorite businesses in the comments or catch us over on Instagram sharing our favorite there as well.


Maya’s Syrups

Award-winning, locally handmade jams & fruit syrups. Three generations of women working together to create the best mixers for DIY healthy sodas and craft beverages. 

I’ve had the pleasure of chatting with Maya and her family’s legacy on the Brunch & Learn Podcast. Check out Maya’s episode here.


21 Seeds Tequila 

Female-led distillery – Sarika, Kat, and Nicole ( Two sisters and one friend). They had founded 21 Seeds tequila by trying different infusions until they got each recipe just right. 

21 Seeds is an all natural, craft infused tequila made with real fruit in three flavors: Cucumber Jalapeno, Grapefruit Hibiscus, and Valencia Orange.


Dress it Up Dressing 

Dress It Up Dressing offers award-winning olive-oil based dressings with gluten-free, sugar-free, low sodium, vegan, AIP Compliant, Keto and Whole-30 friendly varieties.

Founded by Sophia Maroon in 2012. Sophia’s brother had long held that a business was waiting to be built in the salad dressing their mother made every night when they were children (and that Sophia continued to make for her children).

Their dressing lineup has six olive oil-based salad dressings available in Whole Foods. In addition to this, these dressings have notably included accolades from Good Food Foundation and Specialty Food Association, all while maintaining an unwavering commitment to sustainability and social responsibility.


Mama’s Biscuits 

Founded by Lesley Riley, AKA Mama Biscuit - This is America’s first gourmet biscuit company located in the Washington DC, Maryland, and Virginia area.

Southern style, ready-to-eat biscuits can be found in the frozen bread aisles of Walmart, Target, Publix, Wegmans and Trader Joes. Popular flavors include buttermilk, cheddar jalapeño, blueberry lemon, confetti, s’mores, and pumpkin spice. 


Fat Gold

Kathryn Tomajan is Fat Gold’s fearless leader. She is an olive oil maker, taster, and educator.

On a mission to de-commodify extra virgin olive oil and elevate its place in American food culture. Fat Gold is California extra virgin olive oil, available by the tin and by subscription.

In the early days, they farmed a tiny olive grove of our own, right here in the Bay Area. As Fat Gold has grown, they have started collaborating with other growers to source some of California’s best, most interesting olives.


Dam Good English Muffins 

A Woman-Owned, family-operated wholesale bakery that has been in business since 2017 - currently making 4 varieties of preservative-free, vegan sourdough English muffins: “Original White,” “Multigrain,” “Cinnamon Swirl,” and “Whole Wheat.” 

These vegan sourdough English muffins are made from all-natural, non-GMO, soy-free ingredients with no preservatives. Located in Peekskill, New York. (We love to see a local NY + Women Owned Combo!)


The Sister Yard

Two sisters Yami and Tina Correa born in Venezuela who called Miami home for 12 years before making our big move to New York City.

They brew up naturally hydrating cold brew coffee with coconut water. Their recipe combines sustainably-sourced coffee beans with 100% pure coconut water and fair-trade toasted coconut.

They’ve also made a new home recently in Miami Smorgasburg and throughout NYC shops. 


Hayden’s Flour Mill

Co-owner + Co-founder Emma Zimmerman, along with her dad Jeff Zimmerman are the founders of Hayden’s Flour Mill - family owned and run. They’re on a mission to revive forgotten native grains from the ground up in the Arizona desert, through heritage grains and the art of stone milling.


Home Free Treats

Jill Robbins, founder of Homefree - Natural/organic, whole grain cookies that are free of common food allergens including peanuts, tree nuts, dairy and eggs. With the goal in mind, Jill, wanted it to be easy to include everyone when serving food at social occasions, especially as a mom of a child with food allergies.

Flavors include lemon burst, chocolate mint, vanilla, double chocolate chipand ginger snap.